Italian producer and visionary Sir Bob Cornelius Rifo, better known as The Bloody Beetroots, has released his long-awaited album FOREVER PART ONE — now streaming worldwide. The eight-track project captures two decades of unrelenting energy, bridging the worlds of punk, electronic, and rock with the fiery passion that has defined Rifo’s career since 2005.
Alongside the release comes a new single and video, “I’m Not Holy” featuring Grabbitz, a powerhouse artist known for his genre-blending work with Deadmau5 and Zedd. The track offers a rare, reflective side of The Bloody Beetroots — a fusion of drum and bass intensity with alt-rock emotion. Grabbitz’s signature vocals bring new depth to the song, balancing Rifo’s production with a haunting melodic edge.
The album also includes previous singles “This is Blood” (feat. N8NOFACE, Teddy Killerz), “KILLING PUNK” (feat. Bob Vylan), “NUMB” (feat. Tokky Horror), and “Clever” (feat. PENGSHUi), all of which highlight Rifo’s ability to unite boundary-pushing artists under a single, defiant vision. Each collaboration amplifies the project’s central message — that music is rebellion, rebirth, and eternal movement.
FOREVER PART ONE is more than a retrospective; it’s a reinvention. Returning to his hometown of Bassano del Grappa, Italy, Rifo used the record as a reflection on legacy and transformation. The result is an album that’s both personal and explosive, reaffirming his reputation as a pioneer of electronic punk and one of the most fearless figures in modern music.
Since bursting onto the scene with “Warp 1.9” alongside Steve Aoki, The Bloody Beetroots have remained an unstoppable force — collaborating with icons like Paul McCartney, Tom Morello, and Dan Reynolds of Imagine Dragons, and sharing stages with The Prodigy, Metallica, and Snoop Dogg. Two decades in, Rifo continues to electrify global audiences, proving that noise never dies.
Watch the video below for “I'm Not Holy”:
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