Little Hag Unveils New Album Now That’s What I Call Little Hag with Electrifying Single "The Machine"

Asbury Park’s own Little Hag, the self-proclaimed “bitch rockers,” are set to unleash their latest album, Now That’s What I Call Little Hag, on August 23 via Bar/None Records. The band is stirring the scene with the release of their new single, “The Machine,” and its Kris Khunachak-directed music video, featured on VEVO Pride: DSCVR Future Icons.

Frontwoman Avery Mandeville, who recently went viral on TikTok, explains, "This song is about being done with love and dating, and how a vibrator is more satisfying than any man. I wrote this right after breaking up with my boyfriend and finished it when I met my girlfriend, who inspires the turn at the end where 'the machine' isn’t a replacement for a partner, but a welcome addition.”

With Now That’s What I Call Little Hag, Mandeville delves deep into her eclectic songwriting arsenal, collaborating with eight different producers across a spectrum of punk rock anthems, disco grooves, torch songs, and folk ballads. Her lyrical prowess shines as she tackles capitalism in “1000 Birds,” lambasts an ex in “Would It Kill You?” and “You Blew It!,” and scrutinizes herself in tracks like “God I'm So Annoying” and “HHSTTHN.”

The album is a rollercoaster of raw emotion and audacious commentary. Tracks like “All 3” and “Oops!” explore the dichotomy of public versus private personas, while “Suck Out The Pain” imagines a surgical solution to heartbreak. “King Cake” delivers a sappy sapphic love song, and “The Machine” serves as both an ode to her vibrator and a metaphor for the impending AI revolution.

Formed in 2016 in Central Jersey, Little Hag comprises Avery Mandeville, guitarist Matt Fernicola, drummer Owen Flanagan, bassist Mitchell Warren-Devlin, and keyboardist/vocalist Cara Introcaso. Mandeville and Fernicola cut their teeth at local open mics, eventually hosting their own at the Inkwell Coffeehouse in West Long Branch, where they developed their sound and worked on Mandeville’s debut album.

Since signing with Hoboken’s Bar/None Records in 2020, Little Hag has released a series of compelling projects, including Whatever Happened To Avery Jane and the daring sophomore LP Leash. Their feminist anthems and gritty performances have earned them spots alongside acts like Bright Eyes, Alex G, Interpol, and Spoon, bringing their raw energy to stages from Asbury Park to Limerick, Ireland.

For Now That’s What I Call Little Hag, Mandeville found solace and inspiration after a breakup, retreating to Durham, N.C., to write a song a day for a month before settling in South Philly. Recorded with engineers Mark Watter and Erik Kase Romero, the album is a testament to Little Hag’s infectious live energy and unapologetic audacity.

Little Hag Tour Dates: 
07.19 - Belmar, NJ @ Salty’s Beach Bar 
07.20 - Jersey City, NJ @ Lucky 7’s BBQ
08.16 - Asbury Park, NJ @ Over The Moon (Album Listening Party) 

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