MEET UK INDIE GARAGE ROCK BAND THE NOW

 

The Now is a projectile missile targeted for the ear drums of the masses. There’s 4 of us, we play loud, edgy songs that’ll make your knees shake like Elvis on ket!

How did the band form and what does the band name mean?

The Now is actually an acronym for all our middle names.

Will Thomas Harold Scott 

Jay Edward Nigel Evans 

Shane Owen O’Callaghan

Callum Willard Bromage  


Previous musical projects? How'd you first get into music?

Shane and Callum met in an open mic night and formed the band from that night. A few members came and went until Jay and Will joined.

Jay was in a band called Upbeat Sneakers who were a ska pop band known for supporting Madness and other leading ska acts.

Will was in a band called The Sandinistas and was the touring drummer for Peter Andre back in 2015.

First concert that you ever went to? 

We’ve all been to so many concerts over the years but the most important one would’ve been the recent Vengaboys gig. We’ve realised how important it is to look as cool as them so in our next gig we’ve decided to wear leather hot pants and take our tops off like our heroes!

What's your writing process like?

It’s a very organic process. We lock ourselves away, sit in a circle, hold hands and pray to the gods of music to bless us with the gift of song, and just like that they fall from the sky into our laps. 

Other times we just bring ideas and let it transition naturally into a song but we prefer to hold hands!

What other artists or songs inspire your music? 

We are all huge fans of Huey Lewis and The News. Their early work was a little too new wave for my taste. But when Sports came out in '83, I think they really came into their own, commercially and artistically. The whole album has a clear, crisp sound, and a new sheen of consummate professionalism that really gives the songs a big boost. He's been compared to Elvis Costello, but I think Huey has a far more bitter, cynical sense of humor.

What's the live experience like and your philosophy on playing live? Do you think the music live should be identical to the recorded version or should it be it's own thing?

We have the ideology that the live performance should be a “performance”. No one wants to go to watch a band stand still and go through the motions. We do like to try and stick to what the songs sound like on the actual recording but we are loud, in your face and like the musical equivalent of Magic Mike! 

Has the band toured? What has the touring experience been, best shows?

We have toured but not to the extent that we want to get. The best shows we have done have to be the many festivals we’ve previously played, however we just sold out a local homecoming show which was the best to date.

The worst shows are most probably the ones that all bands “have” to do when you’ve travelled 4 hours to play in front of 4 people who are too busy watching the football in the background. 

What's up next for the band?

We are releasing our 3rd single from our debut album in the coming weeks. We have just played the Isle of Wight festival too and gigging here, there and everywhere! 

 

 

 

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