Toronto indie pop musician ARK IDENTITY has released a new single, “Can’t Stop Loving You,” a track filled with airy textures and heartfelt lyricism. The song arrives ahead of his upcoming EP, Deluxe Nightmare, set for release on October 24th.
“Can’t Stop Loving You” carries the weight of a relationship that continues to echo even after it ends. Behind ARK IDENTITY is Noah Mroueh, who describes the single as a direct reflection of that feeling. “It’s about the bittersweet ache of a love that won’t fade,” Noah explains. “You want to move forward, but your heart refuses to let go.”
Noah recorded every element of the track himself—drums, guitar, bass, and keyboards—highlighting his ability to shape the entire sound. The arrangement blends dream pop and indie pop, leaning on hazy synth layers, sparse rhythms, and hushed, aching vocals. The result is both immersive and intimate, painting a sonic picture of solitude and late-night reflection.
The official video takes those themes further. It begins with a playful nod to early 1980s television, where a vintage host introduces ARK IDENTITY and his live band. The screen then shifts into soft-focus visuals and psychedelic imagery, building a dreamlike atmosphere that mirrors the track’s emotional space.
Lyrically, Noah explores the conflict between reason and memory. Lines such as, “Can’t stop thinking of things I’d do / I’ll run away inside my mind / Going nowhere” capture the struggle of holding on when the past keeps resurfacing. He describes writing the song as a form of catharsis, a way to process emotions that never fully disappear.
ARK IDENTITY first introduced himself with ANNDALE in November 2024, a debut EP written in his childhood home. Its lead single “Eyes” was added to Apple Music’s New in Alternative playlist, setting the stage for his growing career. Since then, Noah has signed a distribution deal with Warner Music Canada’s ADA, signaling momentum for his project.
Deluxe Nightmare expands on the path set by ANNDALE, weaving dream pop, indie rock, psychedelic pop, R&B, and electronic tones into a cohesive vision. With “Can’t Stop Loving You,” ARK IDENTITY shows he is ready to deliver another deeply atmospheric chapter in his sound.
Listen to “Can't Stop Loving You” below: